International public relations negotiating culture, identity, and power /
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...
| Основен автор: | Curtin, Patricia A. 1955- |
|---|---|
| Други автори: | Gaither, Thomas Kenneth. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520 |
Съдържание:
- The challenges of international public relations
- Opening global gateways
- Global public relations and the circuit of culture
- The regulatory environments of global public relations practice
- The face and shape of global public relations campaigns materials
- Practicing public relations in a global environment
- Consumption : rethinking publics and practice
- Contested identities, shifting publics in a globalized world
- Capturing the synergy of the circuit : the cultural-economic model
- Circuiting the globe : a practice matrix
- Ethical considerations in global practice
- The future of international public relations practice.