Write copy make money : how to set up and run your own profitable copywriting business /
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author's experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a success...
| Основен автор: | Maslen, Andy. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Singapore ; London :
Marshall Cavendish,
℗♭2011.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=351438 |
| Подобни документи: |
Print version::
Write, Copy, Make Money : How to set up and run your own profitable copywriting business. |
Съдържание:
- Section 1. Taking the plunge
- section 2. Setting up in business as a copywriter
- section 3. Dealing with money
- section 4. Winning your first copywriting job
- section 5. Pricing your services
- section 6. What is a marketing strategy, and do you really need one?
- section 7. Selling yourself and your business, and why it's different to marketing
- section 8. Design and what to do about it
- section 9. Interviews with freelance copywriters.