Местоположение: International advertising

Корично изображение

Електронен

International advertising realities and myths /

This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.

Други автори:	Jones, John Philip.
Формат:	Електронен
Език:	English
Публикувано:	Thousand Oaks, CA : Sage Publications, ℗♭2000.
Предмети:	Advertising. Advertising media planning. Comparative advertising. Publicite Plans medias. Publicite comparative. Publicite internationale. BUSINESS & ECONOMICS > Advertising & Promotion. Reclame. Publicite. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474517
Подобни документи:	Print version:: International advertising.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474517

Провери в Paniza Library, AUBG	Сигнатура:	HF5823 .I59 2000eb