International advertising realities and myths /
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
Други автори: | Jones, John Philip. |
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Формат: | Електронен |
Език: | English |
Публикувано: |
Thousand Oaks, CA :
Sage Publications,
℗♭2000.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474517 |
Подобни документи: |
Print version::
International advertising. |
Резюме: |
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation. |
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Физически характеристики: |
1 online resource (412 pages :) : illustrations |
Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
Библиография: |
Includes bibliographical references and index. |
ISBN: |
9781452264585 1452264589 9781452231334 1452231338 |