Корично изображение Електронна книга

Strategic brand management for B2B markets : a road map for organizational transformation /

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most resp...

Пълно описание

Основен автор: Sarin, Sharad.
Формат: Електронна книга
Език: English
Публикувано: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Серия: Response books.
Предмети:
Branding (Marketing)
Brand name products > Management.
PRODUCT MANAGEMENT.
Branding (Marketing) > India.
Brand name products > India > Management.
Product management > India.
Brand name products > Management > India.
Business.
BUSINESS & ECONOMICS > Advertising & Promotion.
India.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=354913
Подобни документи: Print version:: Strategic brand management for B2B markets.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=354913
Провери в Paniza Library, AUBG Сигнатура: HF5415.1255 .S37 2010eb

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