Baked In : Creating Products and Businesses That Market Themselves.
Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
Основен автор: | Bogusky, Alex. |
---|---|
Други автори: | Winsor, John. |
Формат: | Електронна книга |
Език: | English |
Публикувано: |
Chicago :
Agate Pub.,
2009.
|
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=452877 |
Подобни документи: |
Print version::
Baked In : Creating Products and Businesses That Market Themselves. |
Резюме: |
Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed. |
---|---|
Физически характеристики: |
1 online resource (147 pages) |
ISBN: |
9781572846579 1572846577 |