Baked In : Creating Products and Businesses That Market Themselves.
Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
| Основен автор: | Bogusky, Alex. |
|---|---|
| Други автори: | Winsor, John. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Chicago :
Agate Pub.,
2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=452877 |
| Подобни документи: |
Print version::
Baked In : Creating Products and Businesses That Market Themselves. |
Съдържание:
- 9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation.