The marketing plan : how to prepare and implement it /
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand ne...
| Основен автор: | Luther, William M. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2011.
|
| Издание: | 4th ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=359060 |
| Подобни документи: |
Print version::
Marketing plan. |
Съдържание:
- The planning process
- Marketing management
- Market analysis
- Customer analysis
- Brand development
- Product/service plan
- Calculating your marketing communications budget
- Competitive analysis
- The advertising plan
- The sales promotion plan
- The public relations plan
- Sales plan : pricing
- Sales plan : future sales
- Customer service plan
- Maximizing high-potential accounts
- Internet plan
- Research plan
- Pulling the plan together
- Appendix A: marketing plan format
- Appendix B: advertising agencies
- Appendix C: sample businesses plan.