Advertising in developing and emerging countries : the economic, political and social context /
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in the...
| Други автори: | Alozie, Emmanuel C. (Editor) |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Farnham, Surrey, England ; Burlington, VT :
Gower,
2011.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=398278 |
| Резюме: |
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. |
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| Физически характеристики: |
1 online resource (348) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
1283157934 9781283157933 9780566091759 0566091755 |