Public relations in India : new tasks and responsibilities /
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
Основен автор: | Vilanilam, John V. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Thousand Oaks, Calif. :
Sage,
2011.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=385326 |
Подобни документи: |
Print version::
Public relations in India. |
Съдържание:
- A conceptual framework for PR in India
- The growth and development of modern PR
- 20th century corporate PR and PR writing
- Essential qualities of a PR person
- Practical PR, business writing, and media relations
- Tools for internal PR
- Tools for external PR
- International communication
- Cross-cultural communication.