Harvesting intangible assets uncover hidden revenue in your company's intellectual property /
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below...
| Основен автор: | Sherman, Andrew J. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=392638 |
| Подобни документи: |
Print version::
Harvesting Intangible Assets : Uncover Hidden Revenue in Your Company's Intellectual Property. |
| Резюме: |
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, etc. |
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| Описание на библ. документ: |
Includes index. |
| Физически характеристики: |
1 online resource (1 volume) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780814417003 0814417000 9780814416990 0814416993 128331956X 9781283319560 |