Harvesting intangible assets uncover hidden revenue in your company's intellectual property /
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below...
| Основен автор: | Sherman, Andrew J. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=392638 |
| Подобни документи: |
Print version::
Harvesting Intangible Assets : Uncover Hidden Revenue in Your Company's Intellectual Property. |
Съдържание:
- The intellectual capital agrarian
- Planting the seeds: fostering a culture of innovation
- Irrigating the field: embracing intrapreneurship
- Caring for the fruits of the harvest: intellectual asset management (IAM)
- Building fences to protect your turf: developing a legal strategy
- Separating the wheat from the chaff: readying crops for the market
- Bringing the crops to the marketplace: an overview of strategic alternatives
- Harvesting the power of intellectual capital leveraging: cooperatives, customers, channel partners, licensing, joint ventures, and franchising
- The global intellectual asset frontier
- The future of innovation
- Directory of licensing resources, exchanges, and agents.