Managing innovation in SME's : product development in small Irish electronic firms /
Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be dif...
| Основен автор: | Ledwith, Ann. |
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| Други автори: | Coughlan, Paul., Bessant, J. R. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Newcastle :
Cambridge Scholars,
2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523913 |
| Подобни документи: |
Print version::
Managing innovation in SME's. |
| Резюме: |
Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects including; NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R & D/marke ... |
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| Физически характеристики: |
1 online resource (333 pages) |
| ISBN: |
9781443816175 1443816175 |