Ethics in public relations responsible advocacy /
"Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical...
| Други автори: | Fitzpatrick, Kathy., Bronstein, Carolyn. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2006.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=467179 |
| Подобни документи: |
Print version::
Ethics in public relations. |
Съдържание:
- Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick
- Responsibility and accountability / Thomas H. Bivins
- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth
- Negotiating relationships with activist publics / Linda Hon
- Responsible advocacy for nonprofit organizations / Carolyn Bronstein
- Truth and transparency / Karla Gower
- Responsible online communication / Kirk Hallahan
- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath
- The ethics of public diplomacy / Philip Seib
- Ethics across borders / Donald Wright.