Lead with a story a guide to crafting business narratives that captivate, convince, and inspire /
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing &quo...
| Основен автор: | Smith, Paul, 1967 July 3- |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
AMACOM, American Management Association,
℗♭2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477627 |
| Подобни документи: |
Print version::
Lead with a story. |
Съдържание:
- Why tell stories?
- Set a vision for the future
- Set goals and build commitment
- Lead change
- Make recommendations stick
- Define customer service success and failure
- Structure of a story
- Define the culture
- Establish values
- Encourage collaboration and build relationships
- Value diversity and inclusion
- Set policy without rules
- Keep it real
- Stylistic elements
- Inspire and motivate
- Build courage
- Help others find passion for their work
- Appeal to emotion
- The element of surprise
- Teach important lessons
- Provide coaching and feedback
- Demonstrate problem solving
- Help everyone understand the customer
- Metaphors and analogies
- Delegate authority and give permission
- Encourage innovation and creativity
- Sales is everyone's job
- Earn respect on day one
- Recast your audience into the story
- Getting started.