Корично изображение Електронен

Audience analysis

In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience,...

Пълно описание

Основен автор: McQuail, Denis.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks, Calif. : Sage Publications, ℗♭1997.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474146
Подобни документи: Print version:: Audience analysis.