Audience analysis
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience,...
| Основен автор: | McQuail, Denis. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭1997.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474146 |
| Подобни документи: |
Print version::
Audience analysis. |
Съдържание:
- 1.
- A Concept With a History
- 2.
- The Audience in Communication Theory and Research
- 3.
- Typologies of Audience
- 4.
- Questions of Media Reach
- 5.
- Principles of Audience Formation and Continuity
- 6.
- Audience Practices: Social Uses of the Media
- 7.
- Communicator-Audience Relations
- 8.
- The Audience in Flux
- 9.
- The Future of the Audience Concept.