Innovation management strategies, concepts and tools for growth and profit /
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize tha...
| Основен автор: | Maital, Shlomo. |
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| Други автори: | Seshadri, D. V. R., 1957- |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks :
Sage,
℗♭2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477310 |
| Резюме: |
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation-the key to growth and profit-rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to inno. |
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| Физически характеристики: |
1 online resource : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9788132110750 8132110757 |