Innovation management strategies, concepts and tools for growth and profit /
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize tha...
| Основен автор: | Maital, Shlomo. |
|---|---|
| Други автори: | Seshadri, D. V. R., 1957- |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks :
Sage,
℗♭2012.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477310 |
Съдържание:
- Cover; Contents; List of Tables; List of Figures; List of Abbreviations; List of Examples and Mini Case Studies; List of Action-Learning Exercises; Preface to the Second Edition; Preface to the First Edition Ec, Tec, Exec; Acknowledgements; Prologue; Part I: Strategies and Concepts for Innovation; 1
- The Innovation Imperative: Why Innovate?; 2
- The Innovation Portfolio: What to Innovate?; 3
- The Innovation Voices: How to Innovate?; 4
- The Innovative Mind: Who Innovates?; Part II: Tools for Profit and Growth; 5
- Price-Cost-Value; 6
- Hidden Costs, Hidden Benefits.
- 7
- Trade-Offs: Optimizing and Eliminating Them8
- Cost Functions: 'Survival of the Fittest'; 9
- People, Knowledge and Machines: In Search of a Free Lunch; 10
- Scale and Scope: Scaling Markets of One; 11
- Learning Curves Are Made, Not Born; 12
- Where Is the Money? Markets and Demand-Driven Innovation; 13
- Calculating Risks: Decision-Making in an Uncertain World; 14
- Competing by Collaborating; Epilogue: Ten Essential Tools; Index; About the Authors.