Commercial diplomacy and international business a conceptual and empirical exploration /
Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of techn...
| Други автори: | Ruel, Huub. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Bingley, U.K. :
Emerald,
2012.
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| Серия: |
Advanced series in management ;
v. 9. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=503214 |
| Резюме: |
Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of technology transfer. The spectrum of actors in commercial diplomacy ranges from the high-policy level (head of state or prime minister to ambassador) and the lower level of specialized diplomatic envoys like trade representative, commercial attache or commercial diplomat. This volume focuses on how to organize diplomacy to support international entrepreneurs. It takes an interdisciplinary perspective, combining the fields of business administration and public administration, more specifically international entrepreneurship and international relations. This is the first interdisciplinary book that extensively explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective. |
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| Физически характеристики: |
1 online resource (xix, 291 pages) : illustrations. |
| Библиография: |
References8. Entering the United States Federal Procurement Market: Success Factors and Barriers for Foreign Firms; Introduction; Managerial Relevance; Theoretical Framework; Methods; Findings; Discussion; Managerial Implications; References; Appendix 1: List of Interviewees; 9. Lobbying of Commercial Diplomats: Institutional Setting as a Determining Factor; Introduction; Literature Review; Methodology; Results; Conclusion and Discussion; Limitations and Further Research; Acknowledgement; References. |
| ISBN: |
9781780526751 178052675X |
| ISSN: |
1877-6361 ; |