Commercial diplomacy and international business a conceptual and empirical exploration /
Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of techn...
| Други автори: | Ruel, Huub. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Bingley, U.K. :
Emerald,
2012.
|
| Серия: |
Advanced series in management ;
v. 9. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=503214 |
Съдържание:
- ch. 1. Research on commercial diplomacy : a review and implications / Shirin Reuvers, Huub Ruel
- ch. 2. Commercial diplomats as corporate entrepreneurs : an institutional perspective / Robin Visser, Huub Ruel
- ch. 3. The value of commercial diplomacy from an international entrepreneurs perspective / Sander Busschers, Huub Ruel
- ch. 4. The effectiveness of commercial diplomacy : a survey among embassies and consulates / Lennart Zuidema, Huub Ruel
- ch. 5. Measuring export support performance / Gorazd Justinek
- ch. 6. The commercial diplomat in interaction with international business : results of an empirical study / Olivier Naray
- ch. 7. Competitors or collaborators : a comparison of commercial diplomacy policies and practices of EU member states / Annette Stadman, Huub Ruel
- ch. 8. Entering the United States federal procurement market : success factors and barriers for foreign firms / Tim Vehof, Huub Ruel, Jan Telgen
- ch. 9. Lobbying of commercial diplomats : institutional setting as a determining factor / Elena Bondarouk, Huub Ruel.