Корично изображение Електронен

Global Experience Industries the Business of Experience Economy.

The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...

Пълно описание

Основен автор: Christensen, Jens.
Формат: Електронен
Език: English
Публикувано: Santa Barbara : Aarhus University Press, 2009.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=515496