Global Experience Industries the Business of Experience Economy.
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...
| Основен автор: | Christensen, Jens. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Santa Barbara :
Aarhus University Press,
2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=515496 |
| Резюме: |
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage a customer in a personal way. Fueled by an expanding global and digital economy, the experience dimension has moved into a predominant place since the 1990s. In developed countries, people have become richer and more individualized, and with all their basic material needs being met they focu. |
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| Физически характеристики: |
1 online resource (454 pages) |
| Библиография: |
Includes bibliographical references (pages 415-425) and index. |
| ISBN: |
9788779347434 8779347436 |