"Show us what you've got!" building and managing strong brands in Ireland's service SMEs /
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building...
Основен автор: | Horan, Gillian. |
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Други автори: | Tiernan, Siobhan., O'Dwyer, Michele. |
Формат: | Електронен |
Език: | English |
Публикувано: |
Newcastle upon Tyne :
Cambridge Scholars,
2010.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=524450 |
Подобни документи: |
Print version::
"Show us what you've got!". |
Резюме: |
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ... |
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Физически характеристики: |
1 online resource (ix, 190 pages) : illustrations |
Библиография: |
Includes bibliographical references (pages 175-185). |
ISBN: |
9781443818025 144381802X |