Корично изображение Електронен

Multicultural intelligence eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /

Основен автор: Morse, David R., 1961-
Формат: Електронен
Език: English
Публикувано: Ithaca, NY : Paramount Market Publishing, ℗♭2009.
Предмети:
Target marketing > United States.
Market segmentation > United States.
Minority consumers > United States.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Market segmentation.
Minority consumers.
Target marketing.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=527546
Подобни документи: Print version:: Multicultural intelligence.
Съдържание:
  • pt. 1. Meet the new Americans
  • 1. Melting pots, multiculturalism and marketing to the new America
  • 2. Hispanic Americans
  • 3. African Americans
  • 4. Asian Americans
  • 5. LGBT Americans
  • 6. Post-ethnic America and people of mixed race
  • pt. 2. The rules of multicultural marketing
  • Rule 1. Boost your MQ
  • Rule 2. Divide and conquer
  • Rule 3. Don't trust the experts
  • Rule 4. Don't let the joke be on you
  • Rule 5. Don't get lost in translation
  • Rule 6. Push their buttons
  • Rule 7. Market on a wink and a prayer
  • Rule 8. Make up, don't cover up.

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