Media franchising creative license and collaboration in the culture industries /
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated...
| Основен автор: | Johnson, Derek, 1979- (Author) |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
New York University Press,
2013.
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| Серия: |
Postmillennial pop.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=547758 |
| Подобни документи: |
Print version::
Media franchising. |
| Резюме: |
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest. While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. |
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| Физически характеристики: |
1 online resource (ix, 289 pages) : illustrations. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780814743492 0814743498 9780814743898 0814743897 081474348X 9780814743485 |