Media franchising creative license and collaboration in the culture industries /
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated...
| Основен автор: | Johnson, Derek, 1979- (Author) |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
New York University Press,
2013.
|
| Серия: |
Postmillennial pop.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=547758 |
| Подобни документи: |
Print version::
Media franchising. |
Съдържание:
- Introduction: an industrial way of life
- Imagining the franchise: structures, social relations, and cultural work
- From ownership to partnership: the institutionalization of franchise relations
- Sharing worlds: difference, deference, and the creative context of franchising
- "A complicated genesis": transnational production and transgenerational marketing
- Occupying industries: the collaborative labor of enfranchised consumers
- Conclusion: future exchanges and iterations.