Today's public relations an introduction /
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
| Основен автор: | Heath, Robert L. 1941- |
|---|---|
| Други автори: | Coombs, W. Timothy. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2006.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525918 |
| Подобни документи: |
Print version::
Today's public relations. |
Съдържание:
- Strategic relationship building : an ethical organization communicating effectively
- History of public relationships
- Managing mutually beneficial relationships
- The value of research
- Elements of planning
- Taking action : strategic messaging
- Evaluation of public relations efforts
- Public relations theory in practice
- Ethical and legal restraints on public relations practice
- Monitoring and managing issues
- Selecting media, technologies, and communication tools
- Publicity, promotion, and writing
- Collaborative decision making
- Building a career
- The future of public relations : globalism and cyberspace.