Your ad here : the cool sell of guerrilla marketing /
"Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of &q...
| Основен автор: | Serazio, Michael. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
New York University Press,
[2013]
|
| Серия: |
Postmillennial pop.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=564161 |
Съдържание:
- Buying into the cool sell
- The ambient governance of advertainment
- Street spectacle and subculture jamming
- Buzz agency and the regime of dialogue
- Crowd-sourced marketing and the freedom to labor
- Managing agency in the regime of engagement.