We first : how brands and consumers use social media to build a better world /
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...
| Основен автор: | Mainwaring, Simon, 1967- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Palgrave Macmillan,
2011.
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| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
Book jacket |
| Резюме: |
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. |
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| Физически характеристики: |
vi, 250 p. ; 25 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780230110267 0230110266 |