We first : how brands and consumers use social media to build a better world /
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...
| Основен автор: | Mainwaring, Simon, 1967- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Palgrave Macmillan,
2011.
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| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
Book jacket |
Съдържание:
- Transforming the engine of capitalism
- Redefining self-interest from me first to we first
- The future of profit is purpose
- Creating sustainable capitalism in five ways
- Instilling we first values into capitalism
- Why the world needs a responsible private sector
- How brands build their business and a better world
- How consumers build responsible brands and a better world
- How contributory consumption creates sustainable social change
- The global brand initiative : the future of the private sector.