E-business and e-commerce management : strategy, implementation, and practice /
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
| Основен автор: | Chaffey, Dave, 1963- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Harlow, England ; New York :
FT Prentice Hall,
2009.
|
| Издание: | 4th ed. |
| Предмети: |
| Резюме: |
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. |
|---|---|
| Физически характеристики: |
xxxii, 764 p. : col. ill. ; 27 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780273719601 (pbk. : alk. paper) 0273719602 (pbk. : alk. paper) |