E-business and e-commerce management : strategy, implementation, and practice /
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
| Основен автор: | Chaffey, Dave, 1963- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Harlow, England ; New York :
FT Prentice Hall,
2009.
|
| Издание: | 4th ed. |
| Предмети: |
Съдържание:
- Introducing to e-business and e-commerce
- E-commerce fundamentals
- E-business infrastructure
- E-environment
- E-business strategy
- Supply chain management
- E-procurement
- E-marketing
- Customer relationship management
- Change management
- Analysis and design
- Implementation and maintenance.