Корично изображение Електронен

How collages reveal your deepest thoughts a guide to consumers' minds /

Hauptbeschreibung A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in...

Пълно описание

Основен автор: Pachler, Philipp.
Формат: Електронен
Език: English
Публикувано: Hamburg : Anchor Academic Pub., 2013.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773060
Подобни документи: Print version:: How collages reveal your deepest thoughts: A guide to consumers' minds.