Understanding the consumer /
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
| Основен автор: | Szmigin, Isabelle. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks :
Sage Publications,
2003.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |
| Подобни документи: |
Print version::
Understanding the consumer. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.32 .S95 2003eb |
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