Understanding the consumer /
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
| Основен автор: | Szmigin, Isabelle. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks :
Sage Publications,
2003.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |
| Подобни документи: |
Print version::
Understanding the consumer. |
| Резюме: |
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. |
|---|---|
| Физически характеристики: |
1 online resource (202 pages) : illustrations |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 188-197) and index. |
| ISBN: |
0761947019 9780761947011 0761947000 9780761947004 9781412933568 1412933560 9781446216156 1446216152 1280368896 9781280368899 |