Корично изображение Електронна книга

Marketing for sustainability : towards transactional policy-making /

This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.

Други автори: Bartels, G. C. (Editor), Nelissen, Wil, (Editor)
Формат: Електронна книга
Език: English
Публикувано: Amsterdam : Tokyo : IOS ; Ohmsha, 2002.
Предмети:
Sustainable development.
Sustainable development > Government policy.
Marketing.
Environmental policy > Economic aspects.
BUSINESS & ECONOMICS > Development > Sustainable Development.
BUSINESS & ECONOMICS > Environmental Economics.
Overheidsvoorlichting.
Duurzame ontwikkeling.
Beleidsvorming.
Massacommunicatie.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=87564
Подобни документи: Print version:: Marketing for sustainability.
Резюме: This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Физически характеристики: 1 online resource (xiii, 507 pages) : illustrations
Библиография: Includes bibliographical references and index.
ISBN: 0585458960
9780585458960

Подобни библ. документи