Marketing for sustainability : towards transactional policy-making /
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
| Други автори: | Bartels, G. C. (Editor), Nelissen, Wil, (Editor) |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam : Tokyo :
IOS ; Ohmsha,
2002.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=87564 |
| Подобни документи: |
Print version::
Marketing for sustainability. |
Съдържание:
- Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.