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Marketing communication : new approaches, technologies, and styles /

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tablea...

Пълно описание

Други автори: Kimmel, Allan J.
Формат: Електронна книга
Език: English
Публикувано: Oxford ; New York : Oxford University Press, 2005.
Предмети:
Communication in marketing.
BUSINESS & ECONOMICS > Green Business.
Marketing.
Communicatie.
Klantgerichtheid.
Marknadsfo˜ring.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=159368
Подобни документи: Print version:: Marketing communication.
Съдържание:
  • New approaches to marketing communication
  • New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Levy and Dan O'Donoghue
  • Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty
  • The twenty-first century consumer society / James Fitchett
  • Marketing communications in a world of consumption and brand communities / Albert M. Munƒiz, Jr. and Thomas C. O'Guinn
  • Marketing communications trends in the emerging global marketplace / H. David Hennessey
  • Developments in marketing communication technologies
  • The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty
  • Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans
  • Recent developments in below-the-line marketing communications / Chris Fill
  • Integrated marketing communications and the emerging role of the website / Thomas W. Gruen
  • Word of mouth : the oldest, newest marketing medium / George R. Silverman
  • Rethinking marketing communication styles
  • Marketing communication in a postmodern world / A. Fuat Firat and Lars Th©ıger Christensen
  • Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes
  • Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder
  • The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.

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