Managing product innovation /
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
Други автори: | Woodside, Arch G. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
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Серия: |
Advances in business marketing & purchasing ;
v. 13. |
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166576 |
Подобни документи: |
Print version::
Managing product innovation. |
Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166576 |
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Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.153 .M335 2005eb |
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