The pursuit of new product development : the business development process /
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...
| Основен автор: | Annacchino, Marc A. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Boston :
Butterworth-Heinemann,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=186121 |
| Подобни документи: |
Print version::
Pursuit of new product development. |
Съдържание:
- Chapter 1: The Business Objective
- Chapter 2: Market Opportunity
- Chapter 3: The Business Concept the New Product
- Chapter 4: The Product and Business Plan
- Chapter 5: Justifying a Program: The Accounting Viewpoint
- Chapter 6: Starting Out
- Chapter 7: Executing the Plan
- Chapter 8: Manufacturing Development
- Chapter 9: The Prelaunch Checklist
- Chapter 10: The Product Launch
- Chapter 11: The Pursuit and Product Management
- Chapter 12: Business Development Records Format.