Review of marketing research. Volume 2 /
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...
| Други автори: | Malhotra, Naresh K. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
℗♭2006.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199804 |
| Подобни документи: |
Print version::
Review of marketing research. Volume 2. |
| Резюме: |
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. |
|---|---|
| Физически характеристики: |
1 online resource (240 pages) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780765621221 0765621223 9780857247247 0857247247 |