Review of marketing research. Volume 2 /
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...
| Други автори: | Malhotra, Naresh K. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
℗♭2006.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199804 |
| Подобни документи: |
Print version::
Review of marketing research. Volume 2. |
Съдържание:
- Review of marketing research: some reflections / Naresh K. Malhotra
- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi
- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park
- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar
- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King
- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman
- The metrics imperative: making marketing matter / Donald R. Lehmann
- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek
- About the editor and contributors
- Index.