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Econometric models in marketing /

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pro...

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Други автори: Franses, Philip Hans, 1963-, Montgomery, A.
Формат: Електронна книга
Език: English
Публикувано: Amsterdam ; New York : JAI, 2002.
Серия: Advances in econometrics ; 16.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199086
Подобни документи: Print version:: Econometric models in marketing.