Econometric models in marketing /
In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pro...
| Други автори: | Franses, Philip Hans, 1963-, Montgomery, A. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; New York :
JAI,
2002.
|
| Серия: |
Advances in econometrics ;
16. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199086 |
| Подобни документи: |
Print version::
Econometric models in marketing. |
| Резюме: |
In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. |
|---|---|
| Физически характеристики: |
1 online resource (ix, 350 pages) : illustrations. |
| Библиография: |
Includes bibliographical references. |
| ISBN: |
9780080545226 008054522X 9781849501422 1849501424 |