Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey ot...
| Основен автор: | Helmus, Todd C. |
|---|---|
| Други автори: | Paul, Christopher, 1971-, Glenn, Russell W. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Santa Monica, CA :
Rand Corp.,
2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=213910 |
| Подобни документи: |
Print version::
Enlisting Madison Avenue. |
Съдържание:
- What makes shaping so difficult?
- Applying marketing principles to shaping
- Shaping solutions based on recent operational experiences
- Summary of conclusions and recommendations.