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Global sport sponsorship /

"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis...

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Other Authors: Amis, John, 1968-, Cornwell, T. Bettina.
Format: eBook
Language: English
Published: New York, NY, USA : Berg, 2005.
Series: Sport, commerce and culture.
Subjects:
Online Access: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=231123
Related Items: Print version:: Global sport sponsorship.