Global sport sponsorship /
"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis...
| Други автори: | Amis, John, 1968-, Cornwell, T. Bettina. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York, NY, USA :
Berg,
2005.
|
| Серия: |
Sport, commerce and culture.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=231123 |
| Подобни документи: |
Print version::
Global sport sponsorship. |
Съдържание:
- Sport sponsorship in a global age / John Amis and T. Bettina Cornwell
- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz
- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews
- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews
- Sports sponsorship and tourism flows / Mike Weed
- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle
- Global sport sponsorship: towards a strategic understanding / Don Roy
- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner
- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge.