Demystifying marketing : a guide to the fundamentals for engineers /
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
| Основен автор: | Forsyth, Patrick. |
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| Автор-организации: | Institution of Engineering and Technology. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London, U.K. :
Institution of Engineering and Technology,
2007.
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| Серия: |
IET management of technology series ;
23. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=292149 |
| Подобни документи: |
Print version::
Demystifying marketing. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=292149 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
TA190 .F67 2007eb |
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