Demystifying marketing : a guide to the fundamentals for engineers /
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
| Основен автор: | Forsyth, Patrick. |
|---|---|
| Автор-организации: | Institution of Engineering and Technology. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London, U.K. :
Institution of Engineering and Technology,
2007.
|
| Серия: |
IET management of technology series ;
23. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=292149 |
| Подобни документи: |
Print version::
Demystifying marketing. |
| Резюме: |
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given. |
|---|---|
| Описание на библ. документ: |
Title from title screen. Includes index. |
| Физически характеристики: |
1 online resource (xiv, 200 pages) : illustrations. |
| ISBN: |
9780863417061 086341706X 9781615833252 1615833250 0863418066 9780863418068 |